
Oakland Style is The Town's own answer to fashion week — five days celebrating Oakland's fashion, art, music, food, and culture, presented by Visit Oakland. The 2026 edition runs October 7–11, with pop-ups, runway shows, live music, special menus, and dine-arounds happening in every corner of the city. A central, stylish base makes them easy to reach. Our two waterfront hotels put you minutes from downtown and Jack London Square — with free breakfast, parking at just $17 per night, and an Our Town cocktail waiting when the night winds down. One note: Oakland Style overlaps San Francisco Fleet Week this year, so book early.

A waterfront Oakland hotel with 143 guest rooms including 19 suites. Many rooms feature a private balcony or patio with water views. Enjoy complimentary breakfast, a waterfront pool and spa, fitness center, complimentary Wi-Fi, and on-site dining at The Cove — a central, stylish base for Oakland Style events across the city.
Our signature cocktail is named for the city itself. Our Town pours Hennessy, fresh lemon juice, agave nectar, and bitters over ginger beer, topped with Almanac Seaside West Coast IPA — bright, spicy, and unmistakably Oakland. The perfect way to start the evening before a show, or to close out the night back on the waterfront.
Book the FAN rate for our best available pricing during Oakland Style.
Staying the week? Save up to 25% with our Stay Longer, Save More rate the longer you stay (some blackouts apply).

Just steps from Executive Inn & Suites on Oakland's Embarcadero, the Best Western Plus Bayside Hotel is another comfortable, highly rated option for the week. Enjoy a relaxing stay with breakfast included and parking at just $17 per night when you book direct.
Save more as a Best Western Rewards member. Join Best Western Rewards for free and unlock member-only rates — typically around 10% off the standard nightly rate at Best Western Plus Bayside Hotel. Membership is free, takes a couple of minutes to set up, and the discount applies right at booking.
Presented by Visit Oakland, Oakland Style is a citywide celebration of the art, music, fashion, cuisine, and culture that make Oakland one of a kind. The 2026 edition runs Tuesday, October 7 through Sunday, October 11, with events hosted by Oakland businesses in every corner of the city — pop-ups with artists, designers, and chefs; live music and DJ sets; workshops and interactive experiences; special menus, happy hours, and dine-arounds with neighboring restaurants. Recent editions have featured around 30 events citywide, from runway shows and the Art Clash mural competition to a mixology competition, High Tea + High Style, the Cuisine + Couture tasting, sneaker-art labs, art walks, and a block party.
Oakland Style 2026 falls inside San Francisco Fleet Week, which runs October 4–12 and draws crowds across the whole Bay Area. Two major events in one week means rooms on both sides of the bay fill early — if you're planning to be here, book sooner rather than later.
The full 2026 event lineup is published on Visit Oakland's site as events are approved.
Both hotels sit on Oakland's Embarcadero Cove, a central base for Oakland Style events across town. Book direct, park at the hotel for just $17 per night, and use BART and a short stroll to get around.
With five days of events — and Fleet Week running across the bay at the same time — Oakland Style is made for a multi-night stay. Save with our Stay Longer, Save More rate, start each day with free breakfast, and end the night with an Our Town cocktail on the waterfront.
Executive Inn & Suites and Best Western Plus Bayside Hotel are two waterfront Oakland hotels on Embarcadero Cove, central to Oakland Style events and minutes from downtown and Jack London Square. Both offer parking at just $17 per night and free breakfast when you book direct.
Oakland Style 2026 runs October 7–11, 2026. It's presented by Visit Oakland each October as a citywide celebration of local art, music, fashion, cuisine, and culture.
Oakland Style overlaps San Francisco Fleet Week, which runs October 4–12, 2026. With two major events drawing visitors across the Bay Area that week, rooms fill faster than usual. If your dates are set, reserve now.
Expect pop-ups with artists, designers, and chefs, live music and DJs, workshops and interactive experiences, special menus and happy hours, and dine-arounds with neighboring restaurants. Recent years have featured around 30 events citywide, including fashion shows, the Art Clash mural competition, a mixology competition, High Tea + High Style, and the Cuisine + Couture tasting.
There is. Our Town is our house cocktail — Hennessy, fresh lemon juice, agave nectar, and bitters with ginger beer, topped with Almanac Seaside West Coast IPA. It's a fitting way to toast a week built around Oakland's own creativity.
Yes — park at the hotel for $17 per night and use BART and short walks to reach events across the city.
Yes — with five days of events, a multi-night stay is ideal. Ask about our Stay Longer, Save More rate to save up to 25% the longer you stay (some blackouts apply).
Free breakfast, complimentary Wi-Fi, a waterfront pool and spa, fitness center, and parking at just $17 per night when you book direct.

Start your day with or without carbs! We have a wonderful continental breakfast that includes individually packaged muffins and granola bars as well as hot breakfast sandwiches.

Our superfast WiFi impresses even meeting planners! We’ve had many virtual meetings held at the hotel and the connection speed impresses all. Most say “Whoa whoa whoa” but our nerdy tech staff have clocked it at 507 MB to download and 410 MB to upload, varies with devices.

Our parking is a great deal of only $17 per day* for standard size vehicles. If you have a bus full of people or require more than 1 parking space, we have plenty of free street parking right in front of the hotel.

All rooms have coffee makers, refrigerators and microwaves. We also have individually controlled air conditioning and heating.

Like most hotels, YES we have blow dryers, ironing boards, irons, shampoo and the like. But we also have should you have forgotten some essential toiletries at the front desk.

Even with so much to see and do in the Oakland area, it’s nice to have the option of relaxing poolside after a strenuous day of sightseeing (or business). You and your family can relax and have fun in – or around – our beautiful waterfront pool and spa.

To save water, energy and less interruptions of guests, our hotel follows a green program that has is fully clean rooms after a three night stay.

Our hotel fitness center includes a multi-purpose station as well as cardio equipment, allowing you to get an awesome workout in while you are away from home.

We now offer two level 2 electric car charging stations that can charge at 80Amps. While you stay with us, charging is 100% complimentary!

Journey Through Oakland with Our Shuttle Service! We're excited to announce that starting June 1st, 2023, our 6-person shuttle service is returning to the streets of Oakland.

Pamper yourself with these luxurious well-appointed junior suites. Featuring a large open space to sprawl out and enjoy everything our suites have to offer.

Spacious well-appointment accommodations that are perfect for 1 or 2 people traveling on business or leisure whose goal is to relax and unwind.

These well-appointed rooms are perfect for 2 to 4 travelers. Relax on your balcony or walk-out patio and see why we are the ideal choice for any sized family.

Perfect for 1 or 2 travelers on a budget but are still looking to receive tons of great amenities.

Great for up to 4 people, 2 queen beds, that’s easier on the wallet while not missing out on the all important amenities.

Handicap accessible rooms have the all important accessibility features without taking away from an amazing hotel experience.
"The room was exceptionally large, quite, clean and accommodating and had great amenities. It was a Fabulous Getaway with a view of the water and a terrace and very convenient to restaurants and nightlife at Jack London Square. Excellent staff as well.
The staff was very helpful and went above and beyond to comply with all of our requests. Their shuttle drove us to and from local restaurants and night clubs. Their complimentary breakfast buffet was wonderful. We extended our stay another night but wished we could have stayed longer."
"We thoroughly enjoyed our stay. My wife and I recently stayed for 3 nights in a King Water Front Suite. The place was beautiful and clean. The breakfast was outstanding. The fancy coffee machine was great and better than Starbucks.
I can't say enough about the convenience of their shuttle. It takes you all over or to other transportation access. We had no need to rent a car. We took the shuttle to the Ferry to San Francisco and took the shuttle to BART to go to the Raider-Charger game. We even got a tour of Lake Merritt and downtown Oakland with the Director of Sales while he was driving us in the shuttle. They picked us up from Amtrak at 10 PM the night we arrived before we had even checked in and took us back to Amtrak after we checked out.
The Waterfront was quiet and relaxing while we weren't out running around. There was only one restaurant within walking distance, but with the shuttle that didn't matter. The staff was all very friendly and helpful and were very knowledgeable about the BART and Ferry schedule, etc. We were very pleased and have put this hotel in our list of contacts in case we need to stay in Oakland again in the future."
"We've stayed at this hotel by the water for a number of years. It seems to be getting better. Good quality, terrific value for its location and amenities. Lovely setting. Comes with breakfast and free newspaper with in-room coffee. Solid mattress. Large comfortable lobby. Really - you can't beat this place. Oh! And airport pick up, no less!"